DealLaunch vs Affinity
Affinity is a relationship CRM for investment professionals - it tracks investors, funds, deals, and who at your firm knows them. DealLaunch is an execution system for M&A and capital raises - it finds people, sends outreach, tracks replies, and generates client reports. Different tools for different jobs.
DealLaunch excels at
- Bulk outreach at scale: send 140 personalised emails in one pass from your own mailbox, one at a time, paced for your provider.
- AI drafting per recipient, from the mandate record - not a mail-merge template.
- Automatic reply capture: reads replies from your mailbox, advances the status, surfaces quiet investors.
- Watermarked document links per recipient: you see who opened the pitch, how many times, revoke access in one click.
- Weekly client report generated from the record, not typed by hand.
- Per-recipient contact scoring: finds people at target firms by geography, sector, and cheque size.
Affinity excels at
- Relationship intelligence: Affinity knows more about each investor (past deals, sector focus, performance) than DealLaunch surfaces.
- Fund monitoring: Affinity tracks portfolio companies and exits, DealLaunch doesn't.
- Extended integration: Affinity connects to more email systems, data providers, and deal management tools.
- Visual relationship graph: see who knows whom across the firm as a network, not a table.
Feature comparison
| Feature | DealLaunch | Affinity |
|---|---|---|
| Bulk outreach | Yes, 140+ personalised emails one pass | No - email reminders only |
| Reply capture | Automatic from your mailbox | Manual, in Affinity |
| Investor intelligence | Basics (firm, cheque size, past contact) | Deep (fund performance, exits, portfolio) |
| Document tracking | Per-recipient links with opens | Not built - no watermarking |
| Client reporting | Weekly report generated from record | Dashboard, not time-series reports |
| Price | €149 solo, €399 for the whole team | €40-€100 per user, per month |
If you're running outreach at scale - a raise, a sell-side - DealLaunch owns the execution. If you're tracking deals and managing relationships, Affinity is the platform. Some teams use both.