DealLaunch AI vs Affinity
Affinity tells you who you know. DealLaunch gets the mandate in front of them and reports back.
A relationship-intelligence CRM that builds a map of who in your firm knows whom, from your email and calendar history.
Not published. Quoted per seat, per year, after a call.
EUR 149 a month, or EUR 399 for a team. Published, flat, no per-seat charge.
| Capability | Affinity | DealLaunch |
|---|---|---|
Bulk personalised outreach from your own mailbox Write once, send 140 individually written emails from your own address - not a marketing platform's. | No | Yes Microsoft 365, Google Workspace or your own SMTP. Paced like a human, slowed automatically when your provider pushes back. |
Replies read back into the pipeline A counterparty answers and the stage moves itself - nobody retypes anything. | Not stated by the vendor | Yes IMAP or Microsoft Graph, with out-of-office and bounce messages filtered out. |
Client-facing weekly process report The document your client actually reads on a Friday, in your own branding. | No | Yes PDF, PowerPoint and Excel. Every figure computed from the pipeline, not written by a model. |
NDA and teaser tracking | No | Yes Issued, signed, outstanding - per counterparty, and it feeds the weekly report. |
Relationship graph across the firm's inboxes | Yes The reason firms buy it. | No |
Built for a mandate, not an account One live process with a target list, stages, materials and a client on the other end. | Partly | Yes |
Data held in the EU, with a published DPA Where your client's confidential material physically sits, and who else can touch it. | Partly Publishes a DPA. Names no residency region, and lists a mailbox sub-processor. | Yes Database and functions both in Frankfurt. Published sub-processor table, and no mail sub-processor at all - outreach leaves your own mailbox. |
Price published on the website You can decide whether it is affordable before you spend an hour on a call. | No | Yes EUR 149/month, or EUR 399/month for a team. Published, flat, no per-seat charge. |
No per-seat charge Adding the analyst who actually maintains the list does not cost more. | No | Yes |
Where Affinity is stronger
- The relationship graph is excellent and we do not attempt it.
- A very large installed base in venture capital, with the integrations and the maturity that follows from it.
You are an investment firm whose edge is the network, you have the budget for per-seat pricing, and warm-path discovery is the job.
You are an adviser running mandates for clients, and what you need is the outreach, the materials and the reporting - at a price a boutique can sign without a business case.
Everything stated about Affinity above is taken from their own published pages and was checked on 27 July 2026. Products change - please verify with the vendor before deciding. Sources: affinity.co.
All third-party names and trademarks belong to their respective owners. This page is a comparison, not an endorsement or an affiliation. If you believe anything here is inaccurate, write to hello@deallaunch.ai and we will correct it.